Note: This article is based on content from Variety Intelligence Platform’s special report “2023 Media & Tech Trend Tracker,” available exclusively to subscribers.
Sony Interactive Entertainment in February announced PlayStation Playmakers, a new initiative to partner with names like LeBron James on promoting the console brand.
For anyone else in gaming, this move would come across as a plea for consumers to spend at levels not seen since 2021.
But for Sony, it’s capping off a return to form.
!function(){“use strict”;window.addEventListener(“message”,(function(a){if(void 0!==a.data[“datawrapper-height”]){var e=document.querySelectorAll(“iframe”);for(var t in a.data[“datawrapper-height”])for(var r=0;r
